Trademark is a journey through the messages that surrounds us in the public space. From the symbols of all those commercial brands we meet every day, to signals sent out to passersby from individual citizens. Some of these private messages are very clear and direct, others more diffuse as if the sender is unaware of the image being sent out.
But where does this need to make a statement about ourselves come from? Why put the statue of liberty in your garden? Or light a pink heart on the balcony? Isn’t it enough to post your life on social media these days? Isn’t it enough to have ten close friends, 500 internet friends and 1000 followers?
So, let’s make a sign!
Big, bright and full of colors.
For everyone to see.